IS THERE A BLURRING OF HOSPITALITY, ENTERTAINMENT AND RETAIL? THOSE THAT KNOW ME, KNOW THAT I THINK THERE IS AND I WELCOME IT.
Does the rumour that IKEA is implementing 'Play Rooms for Men' not spark some interest from those in the creative departments of Starwood, Marriott, IHG, Hilton and others?
The news that IKEA introduced a Play Room for Men in one of their Australian outlets for Fathers' Day and may be extended and expanded as a concept, caught my attention as a potential idea for hotels looking for imaginative ways to attract clientele with methods other than alcohol, attractive female service staff and fitness clubs.
IKEA's Manland is set up with free hotdogs, pinball, foosball, video games and non-stop television sports to keep them busy while their wives shop.
Seems to me like a great method of socialising, networking and excercising while adding to the allure of keeping the guests in house and out-of-trouble for their entertainment and refreshments.
IKEA's ideas were prompted by the added benefit of freeing up the ladies to do some serious shopping while their 'better-half' male partners were kept amused and out of trouble.
And while the North American side of me smiles and sees opportunity, the Brit in me ('almost-a-'Euro') recoils at the thought of having to adapt to Americas' informality and drop my guard in front of total strangers. I however then have to imagine how the Asians might react and feel and was immediately reminded of the speed with which Asians took up the hugely embarrassing game of Karaoke. No problem on that side of the world!!
Colleagues of course immediately reminded me that hotels have spas, which for all intents and purposes are Play Rooms for Ladies.
“It will be interesting to see how it turns out.”
But now take a look at this one. It brought tears of joy to my eyes!
Recent Comments