HOW REFRESHING TO LEARN OF A 'HIP CASUAL' RESTAURANT THAT IS WELL THOUGHT THROUGH.
On far too many occasions I have been scathingly critical of my industry colleagues who have failed, in my opinion to fully think through a new concept.
Kudos therefore to Embassy Suites Hotels' new concept "Flying Spoons" that I think has absolutely and unqualifyingly nailed it.
Part European-style cafe and part American coffeehouse, this new creation seems to cater to what their customers would want if they knew what to ask for, which they generally don't.
Here is my take on the key components.
- Open from 5AM to 1AM.
- In the hotel Lobby.
- Integrated into Breakfast and Manager's Reception.
- Social environment.
- Fornasetti dinner plates... a design statement.
- Easily accessible electrical/computer ports.
- Comfortable casual furniture.
- Varied seating to include,
- bar height/transactional seating,
- restaurant seating,
- wing back chairs,
- ottomans with a famous verse from the Declaration of Independence.
- Innovative menu choices,
- fresh soups,
- salads,
- gourmet sandwiches,
- salmon, scallops and lobster enchiladas,
- rotating desserts and pastries.
This is a concept which recognises the existence of outside restaurants, acknowledges the need for social interaction, real comfort, convenience, road warrior necessities, small, frequent appetites, almost round the clock needs and the feeling of a really comfortable family room at home.
This is also a facility that would be equally as feasible and welcome in an upscale, city centre property where some of my colleagues still promote tea & finger sandwiches in sofas that are easy to fall into and virtually impossible to get out of with not a single, accessible electrical outlet in sight.
Now if we could just get some of these babies into the airports, life on the road might become a little more bearable.
Come to think of it they are there already but only for the Business & First Class passengers......... which sort of proves my point!!
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