ONE OF THE WORLD'S LARGEST HOTEL GROUPS ANNOUNCES INTRODUCTION OF PERSONALISED BREAKFASTS.
Well this came as welcome news to me conjuring up images of customised culinary creations and extraordinary innovative dishes created by culinary giants, dieticians and food artists based on their extensive studies of our habits and their worldwide collection of breakfast data. Imagine the day when the Heavenly Bed can be followed by a Heavenly Breakfast. No, this was not Starwood! Finally a replacement for granola, hot cereal, eggs to order, muffins, croissants, fruit and smoothies. Finally an opportunity to take our public to culinary heights in the mornings.
What did their VP Food & Beverage announce? Hot cereal, Eggs to order, muffins, croissants, fruits and smoothies. Wow, that puts them on the leading edge of 'ornary' with perhaps a special mention for an Oscar for Anti-Climax.
Are we waiting for Barrie Sternlicht again to tell us how and what to cook in the mornings? Do we need Steve Wynn to return from Macao to reinvent our morning repast? Do we have no imagination at all until after our morning coffee? Are there no local suppliers of hot baked breads, whipped butters and fresh fruit jams. Are there no farmers who smoke or cure their own bacon & hams? Omelettes,tacos, pizzas and fritatas are crying out to be launched in old fashioned ways that our public know not how to order! Cardboard croissants and rubbery, sawdust brioches are as good as the 'boulanger' in the back which there rarely is.
I doubt that Ian Shraeger does breakfast anymore but if he did, it would probably be a meal with which to end the night, rather than a meal with which to start the day. As a hotel general manager, there was many a night that we ended with a breakfast. Thick crusty bread toasted under a salamander, slathered with butter and draped with eggs fried in bacon fat.......hold the lettuce, the strawberry and the limp potatoes. But I digress!
Can we give the chickens a break? Can we turn our attention to alternative eggs? Quails, geese and ostriches come to mind. Let's not forget fish, home-made cereals, exotic juices or healthy biscuits & cookies.
Can we not take our morning beverages seriously? American coffee as its known is what the Hispanics describe as 'Aguas de Paraguas" or umbrella water. European coffee is a different experience as is Tea in China or Sri Lanka. Can specialty waters not become part of the morning experience?
Can we not lean on our colleagues from India, Malaysia or Indonesia for some tasty secrets from their rich and tasty culinary history. Is it not time we let them teach us the benefits of their ancient nutritional cultures. Several of my most memorable breakfasts were in such cities as Kuala Lumpur, New Delhi and Willemstad, the latter specialising in Indonesian Rijstaffel.
Some of my best breakfast experiences were in Mexico, Central America and the Caribbean where colour, texture and taste take precedence over speed or convenience.
Breakfast is the most important meal of the day but no-one can persuade me that this means that English & American tastes must dominate the selections. Hotel companies straddle the world and its culinary riches. It is high time that our breakfast went global.
For more information or assistance on spicing up your breakfast experience, contact [email protected]
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