WHAT ARE THEY SUPPOSED TO BE? ARE WE REINVENTING LEMONS?
Lost leaders, image builders, stand-alone businesses, embarrassments, ego extensions, amenities, service centres or just plain losses.
The answer to those questions depends largely upon geography. To be fair, it has more to do with the country's wealth than geography.
Food and Beverage facilities in hotels are different things for different people. They serve a wide variety of publics with very different needs very often around the clock and unfortunately 365 days a year whether there is business or not.
Are they lemons?
Over a period of fifty years, we have seen these facilities morph through about four phases. Unfortunately new developments seem not to learn from past mistakes and are repeating the errors of the past with annoying regularity.
Here are the phases of restaurant development
- Phase One (Haughty). Haughty, austere Continental Cuisine served with white gloves at exhorbitant prices. We capitalised on a travelling public who were afraid to go local OR where no local restaurant existed. Continental usually meant European and was interpreted as Pseudo French whether the Chef or the menu was French or not.
- Phase Two (All you can Eat). Continental Fusion Buffets plus American Coffee Shop. Appearance of culinary adventure, but not in the morning thank you! Huge copper chafing dishes of slop with dangerous mayonnaise potato salad and stir fried somethings. Small wonder the corner restaurants shot up!
- Phase Three (Laid Back). Casual Local Cuisine-"Bocused". Wonderful, colourful, tasty street food served up pretty. Think local, act local, pretend minceur! As if street food needed improvement, but at least we are on the right track shopping in the neighbourhood and cutting out the shipments from Miami and Paris.
- Phase Four (Healthy). Haughty lo-sodium, non-sweatened local food whether you like it or not.
Where should we be going in the future if we are truly a global village? What will the hotels of the future offer us to eat and drink and what environment will we be in as we coast from country to country in pursuit of new experiences. Or are we seeking to experience only what we have come to know at home?
The Phase Five of the Future...........Entertainment.
Here are the David McMillan A-Z keywords to our future success in hotel restaurants, bars, banquet halls and cafes of the future,
- Animated service staff who are obviously happy in their work.
- Bold flavors reflecting local tastes.
- Comfortable surroundings ......and some comfort food
- Daring designs and menu creations
- Entertaining environment where entertainment has truly been planned
- Faithful to local cultures
- Genuine warmth and a feeling of welcome
- Handsome design concepts that feel right
- Joyous attitudes of both managementand staff
- Kindle as in glowing
- Local culture and history honoured and preserved
- Mature service staff who always remember a face
- Natural materials reflecting the area and its produce
- Old World charm personified
- Pleasurable experiences engineered and delivered
- Quality at all cost.
- Reasonable and excellent value for money
- Simple uncomplicated menus
- True to local custom
- Unusual in a creative way
- Visual and easy on the eye
- Wistful in a theatrical fashion
- X-rated in a sensuous, respectable way
- Youthful and enthusiastic
- Zestful and full of life
For a full rationale and explanation of each important attribute, [email protected]
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