A CASE FOR THE FORMATION OF GLOBAL HOSPITALITY COUNCILS
Most of us attend industry conferences in various parts of the world and experience efforts by leaders to debate the global issues. Hardly any are truly global and, due to time constraints debate is minimal and since the conferences are usually annual, there is little continuity to the dialogue.
As the CEO of the International Hotel & Restaurant Association in 2005 and 2006, I saw the acute need for ongoing and continuous dialogue between specialists in the industry on the issues of the day. As the official voice of the industry at the IH&RA, this gave me the opportunity to 'dip my tongue in the brain' of the membership before formulating a position. While with the IH&RA, several global councils were formed with over 100 senior specialists from around the world.
While most were senior specialists from the major brands/chains with global responsibility, others were specialists or representatives from smaller companies or national associations. Where necessary, confidentiality agreements were put in place or an anti-trust lawyer participated to ensure no boundaries were crossed.
As a reference point, the specialists were from the following areas and in some, separate councils were formed,
- E-Marketing (Trademark Protection, Best Practices & SEO).
- Human Resources (Labour shortage/mobility, Management diversity, Education)
- Food & Beverage (Safety, Labelling, Alcoholism, Trade Barriers)
- Security (Terrorism, Natural disasters, Pandemics)
- Corporate Social Responsibility (Sustainability, Sexual Tourism, AIDS)
- Legal & Finance (Standards & Classification, Copyright ,Collection Agencies)
The experience to chair these one hour teleconferences for each Council was one of the most rewarding experiences of my career as we gradually drilled down into the guts of every issue and then shared relevant documentation on an interactive website protected by password.
Here are the general rules of engagement,
- Management. Chairman appointed for each region. Deputy in case of absence.
- Numbers. 8-10 persons participating.
- Method. Teleconferences only (Video accepted).
- Frequency. Every 2-3 months or as required. Council disbanded when issues resolved.
- Length of Debate. Maximum 60 minutes.
- Content. Agenda 7 days in advance.
- Records. Minutes within 7 days of teleconference.
- Lessons learned. Cellphone attendance is not advised. Mute the phone if calling from airports.
In the interests of continuing this dialogue and contributing to the identification and solution of the industry's major challenges, I believe strongly that the industry must create ongoing dialogue that address the issues globally and then take pro-active steps to provide solutions.
Some of the input and output will need to be debated and distributed in other languages such as Spanish, French, German, Chinese, Arabic, Russian and Portuguese.
We also read the Global Trends from the Consultant Giants that appear to have been written from the perspective of one country or region by industry observers rather than by 'hands-on' practitioners.
The excercise would start by each of the ten regions identifying the five most important issues that they face. Once there is consensus on the top ten worldwide issues, the group will then be asked to identify the strategies and actions that must be taken by the industry, by governments, by international organisations to address the challenges. The regions would, in my opinion, be set up as,
- Americas (English)
- Americas/Europe (Spanish)
- Americas/Europe (Portuguese)
- Africa/Mid East (French)
- Africa (English)
- Mid East (Arabic)
- Europe (English)
- China (Mandarin)
- Russia (Russian)
- SE Asia/Australia/New Zealand (English)
A ten member Global Council of Leaders would then determine the best course of action, establish a budget and a means of executing the plan. It is quite likely and natural that international bodies would participate in the execution.
Opportunities to sponsor the work of these groups could be made available to interested groups so that the operating expenses of these groups can be covered.
A series of global discussions is needed immediately to address the issues that our global industry faces. For more information, to comment or register for participation or a sponsor, contact [email protected] mentioning Global Councils in the Subject area.
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