.............OR HOW THE STARWOOD HOTEL OWNERS CAN FULLY INTEGRATE WITH THEIR FORMER OPPONENTS. IS IT TIME TO MEET AT THE NET, SHAKE HANDS AND HUG? OR IS THERE ANOTHER APPEAL OPEN FOR A VIDEO REPLAY?
WHERE IS JOHN MCENROE WHEN YOU NEED HIM!!
The wonderful news of the forthcoming wedding of two beautiful but giant 'branding giants' is music to the ears of their legal and financial advisors but may strike fear or apprehension into the hearts of their Owners, their Associates, their Suppliers and their Loyalty Club Members.
When is the best time to get counselling for a close and lasting relationship. It is in that magnificent period when two communicative future partners are starry-eyed, bushy-tailed and freshly coiffed. It may not be an Organized Marriage although some might argue that it may well be. It might not be a Shotgun Wedding but the law courts will be studying that and taking their legal time about it. Actually about 9 months!! It might well be a Marriage made in Heaven but we are not sufficiently well-informed to confirm the existence of Heaven in a multi-denominational industry.
I think I will go for the Marriage in Heaven. Complementing geographies, brands' compatibility, owner similarities, roots. Heck many of their employees have jumped ship and/or been thrown overboard.
What are they both doing now?
- preparing their Vows........... for future legal reference only,
- secretly preparing some Pre-Nuptials....... because nothing is ever equal,
- planning the Ceremony......... to confirm that everyone is delirious,
- discussing both Families...... because everyone has a drunken uncle,
- imagining the Money and how each will share............ fairly,
- what to do with their Children........ from the earlier marriage,
- how to deal with their Parents...... because as Owners, they might need care,
- how long of a Honeymoon........... and who spends what,
- how long before the Marriage can be consecrated,
- who takes out the Garbage......... and what is garbage anyway,
- who PIPs who..........when the lights go out,
- who wears the pants.............. when pants are eventually needed,
- what are Minimum standards..............and who makes that decision,
- who goes to the Market............ to decide on Fair Market Share,
- is Positioning really important.......... outside the bedroom,
- how to Separate........... without bankrupting the Parents,
- how are you dealing with those Paternity suits,
- the Premature Evacuation clause....... and who blames who,
- but more importantly what specifically causes Premature Evacuation,
- and finally the terms of Divorce............ because one day it will come.
Now, more than ever, Owners need the intelligence and support of a company that can provide the grease for a great relationship. A company that has been to this movie before. With years of Global and North American experience with Marriott and Starwood, Hyatt, Hilton, IHG and many more, this group will provide an Owner with the advice and counselling for a smooth start to the marriage and one that needs to function for all of the constituencies of Owner, Operator, Employees, Brand, Community and even the Client.
Get practical legal and operational advice and solutions for all aspects of the Management Contracts, Franchise Agreements, Areas of Protection, old PIPs and new PIPs, Severance Clauses, Re-Positioning, Technical Services, Royalty Fees, FF&E Reserves, Brand Positioning, existing Brand Standards and new Brand Standards, acceptable Time-Frames and Transitioning.
A small but accomplished team of hotel advisors has been identified to provide customized services for the benefit of the Owners as well as the Bride and Groom to be.
For further information contact Email.
Or visit our website at Axis Hotels & Resorts Website
Or browse some industry Blogs, some cynical, some informative Axis Hospitality Blob