IF YOU WANT TO MAKE A HOTEL OR RESORT, YOU NEED EIGHT THINGS. MOST PEOPLE ONLY HAVE THREE.
Developing a hotel or resort is like making an Omelette. You must have Eggs, a Pan, a Recipe, some Heat, a Fork, Salt & Pepper and a Flavour. If you are missing one or more of these things, it won't happen!
At our company, we have the great luxury of experience. Experience in making omelettes, experience in developing hotels and experience in running them. We know what makes them happen. We know how they happen and why they happen.
More importantly however we know what does not make them happen.
If you know how to make an omelette, this is going to be easy!
First Ingredient...Land. Like the eggs, you have to have enough, it must be in the right place, unspoiled, clean environmentally, and must be yours. If the eggs belong to someone else, you have a real problem.
Second Ingredient...Plan. Without a clear plan for a recipe, eggs can be fried, scrambled, poached, boiled & cuddled. Without a good, competitive, innovative, responsible, sustainable plan for the omelette, there is no project. No investor will invest without a good plan. There are many parts to the plan, timing, volume, cost, teamwork, risk & permission. Without the omelette plan, it might be sloppy, stiff, burnt or heaven forbid....stuck.
Third Ingredient......Experience. Show a novice a finished omelette, give them the ingredients and then see what a mess they make of it. Without an experienced team to execute the project, expensive mistakes will be made. Investors invest in people, not projects. Not just people, experienced people that have cooked omelettes before, not just eaten them.
Fourth Ingredient.....Value. An omelette has a calculable cost, a value and in all cases, it is considered a nutricious meal because we know the value. If the value of the land now is known and the value of the land is known when the plan is completed, the investor can justify a loan to value. Mum is never going to give you $100 to buy the omelette ingredients!
Fifth Ingredient......Feasibility. If you make 5 omelettes and there are only 2 hungry people, 3 omelettes will be wasted. On the same scale, a project needs to determine through an independent consultant how many diners make up the demand quotient for your project. Supply & demand for a resort is less forgiving since they must last at least 20 years. However, eggs expire at room temperature in a day just like all rooms do every night.
Sixth Ingredient.......Brand & Operator. No restaurant worth its salt will serve an omelette without a fancy name and an experienced cook. With a fancy name, those 5 omelettes will be sold. Without it, they will be thrown out. A hotel requires an identity in just the same way and without one that's known, you're pushing broken eggwhites uphill.
Seventh Ingredient......Money. To make an omelette, the cook must have the money to buy the ingredients. No diner is going to pay the cook to go shopping for the ingredients so he can make the omelette. No investor will provide all the cash for a project. The cook must have some money at risk in the project.
Eighth Ingredient.......Peace. I used to think this was a necessary requirement from the nation in which the project is located but I now recognise it must also be present amongst the players. If the cook, the waiter & the manager are not on the same page, even an omelette can go sour.
And for any project on earth, one needs a sense of humour or a sense of style. So the omelette's look must also look whimsical. Why else will a real omelette specialist add colour and texture to the presentation, even though it's just eggs, ingredients and passion.
For real tips on omelette making, don't call us. But for tips on developing your hotel, contact a specialist.