WE SEEM TO NOT CARE TOO MUCH ABOUT THE BIG ISSUES.
It really does concern me that the leaders of the world's largest hotel chains are not joining together as a team to deal with the big issues of the future but it is not only the hoteliers who are at fault.
Just look at Golf ......
Golf is a major contributor to Tourism Services and is a segment that is growing exponentially, in spite of global warming....or maybe because of it. Ruled as an industry and as it should be by itself, The R & A is the body responsible for rules and standards and who have done an admirable job of it for over 250 years.
It is therefore particularly disturbing that ISO, the International Standards Organisation is leading the task force of determining international standards in tourism services which one day might well include the services and standards of golf around the world.
Is the Royal & Ancient at the table during these discussions? No. They do not have to be because when ISO decides to develop a standard, it will be done by a group of experts, usually consultants and special interest groups. Of course these will include environmentalists, recyclers, naturalists and government tourism officials all of whom have a passing interest in golf. Should the Royal & Ancient decide to attend, their voice will perhaps be one of 10 or more. And will their vote be counted............no, because they have no vote at all.
With the actual rule changes under discussion, the Royal & Ancient may change the club face to make it harder for us to get out of the rough, or change the ball so that it does not go so far. Colin Montgomerie prefers the first and Jack Nicklaus, the second.
If ISO was managing this, the environmentalists might object to millions of us chopping up the rough to get the ball out while the recyclers would object to making hundreds of million balls obsolete. The compromise might be greased handgrips & oval balls.
But I am off my subject.
What should the hotel leaders be discussing amongst themselves and working on proactively? Here are three that never seem to make the top 10 Global Trends, each one with the likelihooh of affecting the industry by billions,
- A '10 Point' Plan to avert the Hospitality Human Resources Crisis.
- Hospitality Best Practices that contribute to the reduction of Global Warming.
- A position on ISO's establishment of International Standards in Tourism.
The world is moving faster to globalise than most of us realise and the decisions are being made by special interest groups and the outcomes are not funny. The time has come for leadership.
For more information or to contribute to the dialogue on this or other issues, contact firstname.lastname@example.org